Board of Directors


Russell Pollard

e-mail: [email protected]

As Principal of Framework Leadership, Russell develops and delivers leadership and marketing training programs for A/E/C firms, with a focus on culture and capacity-building, and differentiating firms as employers. He works between Toronto, Canada and London, England. Russell has a Bachelors in Leadership and an MBA. As President of the SMPS Ontario Board of Directors, Russell enjoys supporting the professional development and networking initiatives of the chapter and its members.


Kendra deVries-Mulhern

e-mail: [email protected]

Kendra Mulhern is a marketing, communications and business development professional, with almost 19 years of experience. She is currently the Marketing Lead - Global Growth Markets at Golder, a specialized, global employee-owned engineering and consulting firm with over a half century of successful service to its clients.

Immediate Past-President

Pelin Yeter-McKinnon, CPSM

e-mail: [email protected]

Pelin is the Business Development Manager at Hariri Pontarini Architects, an award-winning Canadian architecture firm. She is a marketing and business development professional with a decade of experience working at top-tier architectural and interior design firms. Her background in journalism and publishing fuels her passion to communicate and enhances her approach to her craft. As the Immediate Past-President of SMPS Ontario, Pelin strengthens the chapter and communicates the value of marketing and BD professionals to A/E/C firms. As the fourth individual with Certified Professional Services Marketer (CPSM) designation in Canada, she co-leads the CPSM study groups to help members prepare for the exam and achieve professional distinction.


Laura Sellors

e-mail: [email protected]

Laura is a partner at Entro, a branding and environmental design firm in Toronto. She leads the firm's business development efforts to make sure the organization is poised for continued growth. Laura has a diverse portfolio of expertise in design, communications, project management, and client relations and has a proven track record of more than 15+ years leading creative and design-based teams and projects.


Allie Bell

e-mail: [email protected]

Allie is a Proposal Manager at A.W. Hooker Associates, a quantity surveying/cost consulting firm.  She works closely with a team of marketing professionals to collaborate and prepare hundreds of proposals each year across a variety of sectors. As a member of SMPS Ontario and the Board Secretary, Allie supports her peers through continued professional development and the promotion of the marketing profession within the A/E/C industry.

Director of Membership

Nate Simpson

e-mail: [email protected]

Nate is the Business Development Manager for LRI Engineering Inc., a fire protection engineering and emergency planning firm. He spent 12 years on the technical side of the company prior to moving into a business development role. His experience assists him in understanding and anticipating the unique needs of clients from a business development perspective. Being Director of Membership for SMPS Ontario is an important part of Nate’s personal and professional development as a marketer in the A/E/C sector.

Director of Communications 

Celenia Serrano

e-mail: [email protected]

Celenia is a Senior Marketing Proposal Specialist at Kasian and brings close to 10 years of experience in proposal writing and 6 years in the A/E/C industry. With a love for writing, she works closely with the Kasian national Marketing team and Market Sector Chairs to craft internal and external communications that tell the Kasian story. She recently completed her Strategic Public Relations Certificate at the University of Toronto and is excited to apply these learnings with the Communications Committee as the SMPS Ontario Director of Communications.

Director of Education & Certification

Jack Leonetti

e-mail: [email protected]

Jack is Director of Marketing and Strategic Initiatives with Gillam Group, a medium-sized construction firm with a growing presence in the Ontario market. With 16 years of industry experience, he spent the first half of his career in operations before pivoting to a marketing role. In recent years, Jack has leveraged his collective knowledge to inform business development and corporate strategy while maintaining a 360-degree perspective to identify opportunities for continuous improvement across all functions of his organization.