Board of Directors


Pelin Yeter-McKinnon, CPSM

e-mail: [email protected]

Pelin is a marketing and business development professional with a decade of experience in the industry having worked at top-tier architectural and interior design firms. Her background in journalism and publishing fuels her passion to communicate and enhances her approach to her craft. As the President of SMPS Ontario, Pelin strengthens the chapter and communicates the value of marketing and BD professionals to A/E/C firms. As one of only four individuals with Certified Professional Services Marketer (CPSM) designation in Canada, she co-leads the CPSM study groups to help members prepare for the exam and achieve professional distinction.


Russell Pollard

e-mail: [email protected]

As Principal of Framework Leadership, Russell develops and delivers leadership and marketing training programs for A/E/C firms, with a focus on culture and capacity-building, and differentiating firms as employers. He works between Toronto, Canada and London, England. Russell has a Bachelors in Leadership and an MBA. As a member of and Board President-Elect for SMPS Ontario, Russell enjoys supporting the professional development and networking initiatives of the chapter and its members.

Immediate Past-President

Daniel McKague

e-mail: [email protected]

Daniel's passion for the built environment began as a Business Analyst with the Department of National Defence. Serving the Formation Construction Engineering business unit, Daniel worked with engineers supporting the Canadian Army, Navy, and Air Force. Furthering his passion for design, Daniel took a position as the Marketing Manager with one of the world's top 100 Architecture and Interior Design firms. With responsibilities nationally and internationally, Daniel gained an appreciation for the importance regional differences play in creating unique, client-centric design solutions. Presently, Daniel is the Director of Business Development and Proposals with Smith + Andersen, an innovative and progressive multi-disciplinary engineering firm with eight offices located across Canada.


Laura Sellors

e-mail: [email protected]

Laura is a partner at Entro, a branding and environmental design firm in Toronto. She leads the firm's business development efforts to make sure the organization is poised for continued growth. Laura has a diverse portfolio of expertise in design, communications, project management, and client relations and has a proven track record of more than 15+ years leading creative and design-based teams and projects.


Allie Bell

e-mail: [email protected]

Allie is a Proposal Manager at A.W. Hooker Associates, a quantity surveying/cost consulting firm.  She works closely with a team of marketing professionals to collaborate and prepare hundreds of proposals each year across a variety of sectors. As a member of SMPS Ontario and the Board Secretary, Allie supports her peers through continued professional development and the promotion of the marketing profession within the A/E/C industry.

Director of Membership

Nate Simpson

e-mail: [email protected]

Nate is the Business Development Manager for LRI Engineering Inc., a fire protection engineering and emergency planning firm. He spent 12 years on the technical side of the company prior to moving into a business development role. His experience assists him in understanding and anticipating the unique needs of clients from a business development perspective. Being Director of Membership for SMPS Ontario is an important part of Nate’s personal and professional development as a marketer in the A/E/C sector.

Director of Communications 

Kendra deVries-Mulhern

e-mail: [email protected]

Kendra Mulhern is a marketing, communications and business development professional, with almost 19 years of experience. She is currently a Marketing Specialist at Golder, a leading, global, employee-owned engineering and consulting firm with over a half century of successful service to its clients, where she collaborates for business growth with global tunnelling and North American infrastructure teams. As Communications Director on the SMPS Ontario Board of Directors, Kendra works in partnership with the Communications Committee to develop and execute the chapter’s communications strategy.

Director of Education & Certification

Meagan DeCarlo

e-mail: [email protected]

Meagan is Marketing & Proposal Specialist at Alberici Constructors, a construction company with operations throughout North America. She works closely with the business development, operations and estimating teams to lead the proposal process. In her role as Director of Education and Certification on the SMPS Ontario Board, she creates exciting and informative programming for the chapter which encompasses the six SMPS Domains of Practice. Meagan values the relationships and knowledge she has gained as a participant and member of SMPS.