CPSM Certification

What is CPSM?

The Certified Professional Services Marketer (CPSM) designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. Offered by SMPS, the recognized leader in education and information for marketing professional services, the CPSM credential is a certification designed to elevate professional standards in marketing and influence the future of the profession. 

CPSM Study Group

The Ontario Chapter offers a complimentary CPSM Study Group once a year for SMPS members. The 2021 Study Group is led by CPSMs in Ontario and provides a structured program for reading the material and reviewing study guide questions. More than anything, it helps to provide students with a schedule and be accountable—both individually and to the group.

2021 Study Group Schedule

The 2021 study group sessions will be delivered as webinars. The introductory session will take place Wednesday, February 3, 2021 from 5:00 p.m. to 6:00 p.m. Once participants have confirmed their interest to join and have registered for the study group, the group will work collectively to determine the subsequent meetings, which are expected to take place on a bi-weekly basis to cover each marketing domain.

A mock exam will be scheduled following the completion of the study group sessions. 

Why Become a CPSM?

Becoming a CPSM is a great way to position yourself as a leader in the A/E/C industry. Having this designation on your resume gives you a differentiator over someone else with the same experience but without the certification.

The achievement provides important benefits:

  • Increased knowledge of the six Domains of Marketing practice: Marketing Research, Marketing Planning, Client and Business Development, Proposals, Promotional Activity, and Management
  • Demonstrated dedication to the professional services marketing profession
  • Industry recognition of professional competence
  • Enhanced credibility with employers, clients, and peers
  • Improved ability to compete in the job market
  • Potential for increased compensation and benefits and career advancement
  • Public recognition in the roster of CPSMs on the SMPS web site
  • Invitation to CPSM-only educational and networking programs
  • Access to the CPSM communities on MySMPS and LinkedIn

Registration

Registration for the SMPS Ontario 2021 CPSM Study Group will be available soon.

For more information on certification or the study group, please e-mail: [email protected].