CPSM 2016 Study Group - Session #1: Intro

    March 23, 2016
    4:30 PM EDT - 6:00 PM EDT
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    Conference Call-in


    (c) Moyan Brenn / https://creativecommons.org/licenses/by/2.0/ - no changes

    Please register by March 18th for this years CPSM Study Group!

    Registering for Session #1, also registers you for Sessions #2-8.

    In these tough economic times, investing in yourself is more important than ever. Becoming a Certified Professional Services Marketer (CPSM) is a great way to position yourself as a leader in the A/E/C industry. Having this designation on your resume gives you a differentiator over someone else with the same experience, but without the certification.

    Offered by SMPS, the recognized leader in education and information for marketing professional services, the CPSM credential is a voluntary certification designed to elevate professional standards in marketing, and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

    The achievement offers you a wide range of important benefits:

    • Increased knowledge in strategic market planning, market research, plan implementation, business development, and promotion
    • Demonstrates your dedication to the professional services marketing profession
    • Industry recognition of professional competence
    • Enhanced credibility with employers, clients, and peers
    • Improved ability to compete in the job market
    • Potential for increased compensation and benefits
    • Career advancement
    • Public recognition in the roster of CPSMs on the SMPS web site
    • Invitation to CPSM-only educational and networking programs
    • Access to the CPSM communities on MySMPS and LinkedIn


    Hear about the benefits firsthand from other CPSMs: https://youtu.be/ut8ZCg22Etc?list=PL3TDo_32U4ON14YxsmzlvvoVMYIUyqsIB

    The Ontario Chapter offers a free CPSM Study Group once a year. The study group provides a structured program for reading the material and reviewing study guide questions. More than anything it helps to provide a schedule and accountability to the group. To allow for more flexibility, the study group sessions will be delivered via conference call. More detailed information will be sent to interested participants prior to the date of this first session.

    This years study group is scheduled to start March 23, 2016. Please register for the study group by March 18th.

    CPSM Study Group Schedule: The calls will take place every other Wednesday: 4:30PM to 6:00PM

    Intro: March 23, 2016
    Domain 1 - Marketing Research: April 6, 2016
    Domain 2- Marketing Planning: April 20, 2016
    Domain 3- Client & Business Development: May 4, 2016
    Domain 4 – Proposals: May 18, 2016
    Domain 5-Promotional Activity: June 1, 2016
    Domain 6- Management: June 15, 2016
    Mock Exam: June 29, 2016

    For more information about the CPSM Certification, click here.

    For more information on the study group, please contact Naglaa Hassanein at nhassanein14@gmail.com.

    Image copyrighted by Moyan Brenn. No changes made to image. Used under creative commons license: https://creativecommons.org/licenses/by/2.0/


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