Meeting/Event Information

Integrated Marketing – Establishing Equity in our Industries

January 26, 2021
6:00 PM EST - 8:00 PM EST


Event Description

What is marketing’s role in supporting diversity, equity, and inclusion (DEI) in architecture, engineering, and construction firms?

Marketing and business development professionals need to be strategic partners in supporting their firm’s equity and diversity initiatives. From supplier diversity, increased cultural awareness, and being externally accredited by equity-promoting organizations, marketing plays an integral role in ensuring the firm’s services and marketing activities are aligned with the firm’s initiatives and brand.

This event will feature examples of what A/E/C firms are doing to support and lead diversity, equity, and inclusion (DEI) within the industry, and to recognize firms that have put action and accountability to their commitments. Attendees will learn different approaches, ranging from external certifications, diversity of suppliers and team partners, community engagement, and internal training. Our presenters will share how more intentional DEI efforts came about in their organizations, with practical steps.


Timothy Belanger is a Partner at MJMA, whose innate strategic thinking informs much of the firm’s development endeavours, orchestrating highly crafted approaches to community and client outreach and project-based opportunities. He also leads MJMA’s Environmental Graphics and Wayfinding, enhancing the firm’s place-making approach, leveraging elements of visual interest to complement and strengthen the architectural expression. Focused on advancing the firm’s interdisciplinary approach, Tim works closely with MJMA Directors, leveraging the synergy between architecture, graphics, interior design, and community engagement disciplines of the firm.

Nicole Monaco, Certified Marketer (CMA), Director of Marketing and Communications with Chandos Construction, is a marketing leader with over 15 years’ experience working in Canada and the United States. Nicole leads the marketing and communications at Chandos, Canada’s only B Corp Certified commercial builder. Passionate about diversity, equity, and inclusion, Nicole works closely with other leaders at Chandos to create an environment where everyone feels they belong.  Chandos is working hard to be a construction company that truly reflects the society it operates in. Nicole is designated a Chartered Marketer by the CMA and serves as the volunteer Finance Director for the International Association of Business Communicators, Edmonton chapter. Originally from Toronto, Nicole has called Edmonton home since 2013, where she enjoys the community, cultural, and commercial activities that are unique to Canada’s most northerly big city.

Jeanne Ng, OAA LEED AP, is a Principal Architect MJMA Architects and has been instrumental in furthering the firm’s community-focused goals since 1997. Jeanne actively engages clients and the community to deeply understand each project’s opportunities, place, and people. She has taken a leading role in many of MJMA’s most notable community-focused projects that foster social cohesion, such as the Regent Park (Pam McConnell) Aquatic Centre, which has been internationally lauded for its innovative approach to inclusivity. Jeanne is also interested in advancing sustainable thinking. She is currently the Project Principal for the Western North York Community Centre, which is on target to be Canada’s first Net-Zero aquatic-based community centre.

Jocelyn Lambert Squires, MRAIC, is the Director of Marketing and Communications at Brook McIlroy, a 35-person architecture, landscape architecture, urban design, and planning firm with an embedded Indigenous Design Studio. Jocelyn assists the partners with identifying and developing strategies for pursuits and plays an integral role in communications, guiding internal company culture, and reinforcing the firm’s brand through external messaging. She led a team through the recertification process for the Canadian Council for Aboriginal Business (CCAB)’s Progressive Aboriginal Relations (PAR) Certification in 2020, which raised the firm’s certification level from Bronze to Gold. She earned her Master in Architecture from the University of Toronto.

Learning Objectives

  • Brand: The synergistic relationship between brand management and DEI efforts.
  • Organizational Change: How did change happen in the organization, including successes and lessons learned.
  • Actions: What are concrete actions that can be taken within a firm to serve both DEI and marketing objectives, including external certifications.

Target Audience

Mid to Senior-level Marketing, Business Development Leaders, and Principals in A/E/C firms.


The webinar will be delivered via Zoom.  Maximum participants: 95.

Markendium Domains of Practice

Domain 2: Marketing Planning



Event Notes

  • The event will be delivered via Zoom. Registrants will receive a separate message with the login details prior to the event. 
  • Registration closes 24 hours before the event, to allow for Zoom details to be distributed.
  • Registrants purchasing multiple tickets will be responsible for forwarding the Zoom invite to the additional attendees.
  • No recording will be provided.
  • Attendees are kindly asked to refrain from recording this event.
  • By registering for this event, attendees consent that any photos taken may be used to promote future SMPS Ontario events.
  • For the event cancellation and ticket refund policy, please see our Ticket Policy.



$25.00 Member Ticket
$15.00 Earlybird rate before January 15

$45.00 Non-Member Ticket
$35.00 Earlybird rate before January 15