Meeting/Event Information

Strategic Marketing in the A/E/C Industry: A Panel Discussion

September 22, 2020
5:30 PM EDT - 7:30 PM EDT

Zoom

Event Description

For firms looking to establish resiliency and compete over the long term, they need to recognize marketing as a strategic function that informs and drives business strategy. When we look at the experiences of many A/E/C marketers, however, there are still firms that treat marketing as a proposal hub or perceive it as a cost rather than an investment. Reflecting the SMPS tagline, Business Transformed through Marketing Leadership, this event aims to equip firm owners/leaders and marketing professionals with compelling reasons and evidence for establishing marketing as an essential partner to business sustainability and success.

This online panel discussion features leaders in the A/E/C industry who will share insight into how marketing serves their firm’s strategic objectives and illustrate the marketing/business strategy partnership dynamic. We aim to explore how marketing integrates with other business and delivery functions, the makeup of different marketing departments, and lessons learned as firms moved from a reactive to strategic marketing approach. We will also explore the key skills being sought in marketing leaders to satisfy current and future A/E/C business needs.

The event will include short, focused presentations from panelists, a facilitated discussion and a question and answer period.

Presenters


Ellen Bensky is the Principal, CEO and CFO of Turner Fleischer Architects, where she contributes on a daily basis to the advancement of architectural technology and virtual design not only in her firm, but industry-wide through her initiatives and dedication. 

 


Sameer Dhargalkar is the Vice President of Business Development and Marketing at HH Angus. He is a member of the Senior Management team, collaborating to develop and execute the firm’s strategic initiatives to drive delivering value to clients and fostering innovation. 

 

Terry Olynyk is the President and Managing Director of Multiplex in Canada, where he is responsible for executing business decisions that ensure long-term value, realize innovative solutions for construction partners, and drive precision as the company continues its expansion.

 

Moderator

Laura Sellors is a Partner at Entro, a branding and environmental design firm. She leads the firm's business development efforts to make sure the organization is poised for continued growth. 

 

 

Target Audience

Directors, Senior Management and Intermediate Staff

Format

The webinar will be delivered via Zoom.  Maximum participants: 95.

Markendium Domains of Practice

Domain 6: Marketing Management

CPSM CEUs

1.5

Event Notes

  • The event will be delivered via Zoom.  Registrants will receive a separate message with the log in details, prior to the event. 
  • Registration closes 24 hours before the event, to allow for Zoom details to be distributed.
  • No recording will be provided.
  • Attendees are kindly asked to refrain from recording this event.
  • By registering for this event, attendees consent that any photos taken may be used to promote future SMPS Ontario events.
  • For the event cancellation and ticket refund policy, please see our Ticket Policy.

Sponsors

Photography Sponsor

Tickets

$25.00 Member Registration
$15.00 Earlybird rate before September 4

$45.00 Non-Member Registration
$35.00 Earlybird rate before September 4