Meeting/Event Information

Strategic Planning: How to Incorporate Sales and Marketing as Key Components

January 21, 2020
5:30 PM EST - 8:00 PM EST

351 King Street East, Suite 1200
Toronto, ON M5A 0L6

Event Description

We all know that sales and marketing fuel your business, but how do we use those resources intentionally? This session will show you where sales and marketing fit in your strategic plan and how to stay nimble in an industry of new markets and shifting targets.

Strategic planning can be transformative. However, commitment to your plan is often difficult when you’re not seeing the results you want. If you have already taken the time to clarify your vision and detail your plan for implementation, why not formulate an adaptable strategic plan? We know that set-and-forget, fixed strategic plans will not deliver. Building a flexible strategic plan, detailed from top to bottom is easier than you think.

This session will walk through the responsive, strategic plan that has led to rapid growth and new efficiencies for Aercoustics Engineering Limited. Six years of using this process has more than doubled its size (from 20 to 50+ staff) and tripled its revenue. Join Steve Titus as he breaks down strategic planning, implementation, and optimization for A/E/C firms and the crucial role of sales and marketing in achieving your vision.


Steve Titus, P.Eng., is President and CEO of Aercoustics Engineering Limited, a privately-held firm that specializes in fostering innovation in acoustics, vibration and noise control. He is the Co-Chair of the Executive Committee for Canstruction Toronto, a member of the Finance and Audit Committee for the Consulting Engineers of Ontario, and was a member of the Executive Committee for the Society of Design Administration (SDA) of Canada.


Target Audience

Directors, Senior Management and Intermediate Staff

Markendium Domains of Practice

Marketing Planning (Domain 2)



Event Notes

  • Tickets are limited and available on a first come, first served basis.
  • Light appetizers and refreshments are included.
  • Venue is fully accessible.
  • This is an in-person event only. No recording or webcasting will be provided.
  • Attendees are kindly asked to refrain from recording this event.
  • By registering for this event, attendees consent that any photos taken may be used to promote future SMPS Ontario events.
  • For the event cancellation and ticket refund policy, please see our Ticket Policy.


Venue Sponsor

Photography Sponsor


$35.00 Member Ticket

$55.00 Non-Member Ticket