Meeting/Event Information

Competing for Marketing Talent

November 19, 2019
5:30 PM EST - 8:00 PM EST

Diamond Schmitt Architects
384 Adelaide Street West, 3rd Floor, Room 3E-3W
Toronto, ON M5V 1R7
Venue website

Event Description

Marketing and business development professionals at A/E/C firms are responsible for building brands and businesses. But, how do firms attract and retain top marketing talent? The industry is at point where many firms are finding this difficult. On the other side, marketers often face challenges in being recognized for their work and often lack opportunities for growth within a firm.

A panel of industry leaders will explore the current situation and share a frank and important discussion on marketing staff retention and development in the A/E/C industry.

Attendees will explore solutions that firms can use to keep their teams engaged and productive, thereby improving their return on investment in marketing resources, supporting knowledge retention and gaining a competitive edge. Attendees will learn strategies to create an environment in which skilled marketers and business developers and their firms can excel.



Catherine KCatherine Karakatsanis is the Chief Operating Officer at Morrison Hershfield Group. She is responsible for the domestic and international operations of the firm.


Kate Featherstone is the Business Development Manager at Diamond Schmitt Architects, where she has helped to diversify the firm's portfolio and grow the marketing and promotions team. She has supported hundreds of high-profile project pursuits around the world.

Melissa Verge is the Marketing Director at Montgomery Sisam Architects, where she collaborates with the firm’s Principals to set the strategic direction for the firm. She oversees business development, proposal strategy and creation, communications and public relations to support the firm in achieving its vision.

Erin Berg is a Marketing Manager at Arup, where she engages with the marketing team and Arup leadership to support the strategies and goals of the firm. Erin oversees the resource management of the marketing teams in Toronto and Montreal, as part of the larger North American regional team. 


Vered Klein is the Principal of Vered Klein Recruitment, specializing in architecture and interior design. She works with architecture and interior design firms to get the best talent on board, and works with individuals to support them in finding meaningful career opportunities.


Target Audience

All stakeholders interested in improving the productivity and dynamics of their marketing and business development teams (Partners/Owners, Managers, Technical staff); marketers and business developers of all levels; and professionals involved in recruitment and organizational health (COOs, HR and recruiters).

Markendium Domains of Practice

Management (Domain 6)


1.5 hours

Event Notes

  • Tickets are limited and available on a first come, first served basis.
  • Light appetizers and refreshments are included.
  • Venue is fully accessible.
  • This is an in-person event only. No recording or webcasting will be provided.
  • Attendees are kindly asked to refrain from recording this event.
  • By registering for this event, attendees consent that any photos taken may be used to promote future SMPS Ontario events.
  • For the event cancellation and ticket refund policy, please see our Ticket Policy.


Diamons Schmitt

Event and Venue Sponsor

Banko Media

Photography Sponsor


$45.00 SMPS Members

$65.00 Non-Members