Meeting/Event Information

    SMPS Ontario Event: What's in a Brand?- Presented by Entro

    September 25, 2018
    5:30 PM EDT - 8:00 PM EDT
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    Entro Offices
    33 Harbour Square Suite #202
    Toronto, ON M5J 2G2
    Venue website

    **Last chance to register for the first SMPS Ontario event hosted by our 2018-2019 SMPS Board. We look forward to seeing you there!**

    An in-depth and interactive look at branding for AEC firms

    From the intrinsic brand-value based decisions, such as go-no-go's, to the visual language of your brand in proposals, brochures, websites and beyond, attendees will learn how to maintain a cohesive brand while allowing for flexibility when needed.

    This fun and interactive session on branding answers the "why's" and "how-to's" about branding for AEC firms. What is a brand? What are the qualities of an effective brand? How can you best leverage your brand assets to be more effective in your communications and connect with your clients? Participants will learn how to measure their company's brand equity to determine whether it's time for a change.

    Presented by:

    entro logo



    Cristina Kelly

    Cristina brings over 8 years of consumer relations experience to her role at Entro as a brand strategist. In this role, Cristina provides strategic direction for a number of clients as well as overseeing all internal branding initiatives at Entro. To Cristina, a great brand strategy is one that can guide operational decisions, inspire internal and external champions and make a lasting impression with the public.

    Her dedicated attention to the social, cultural and political intricacies of every new organization allows her to facilitate groups and synthesize information in a way that ensures voices are heard, internal expertise is leveraged and true inclusion is felt by all. She has implemented internal management and communication strategies, and has collaborated in developing a company process for branding consultation. She has also advised clients in carrying out communications strategies to increase their media presentation to further expand their penetration in the not-for-profit, and for-profit, business sectors.

    Cristina has worked with a number of organizations and businesses in the areas of athletics and recreation, information technology, social services, housing, packaging, healthcare, architecture, education, and international human rights.


    Monika Meyer

    As Designer at Entro, Monika takes a holistic approach to design, always considering the client’s objectives and the project’s potential functionality, formats, applications, and materials to create innovative yet appropriate solutions. She believes in beginning with the end in mind.

    Monika holds an Advanced Diploma in Graphic Design from George Brown, supplemented by courses in photography, drawing and painting from OCAD. Her talent was recognized at the outset of her career with an array of notable awards such as the New Talent Award, Graphis Magazine (2016), Applied Arts Student Award – Editorial Design (2015), Award for Innovation in Design, George Brown College (2015), and Redgee Design Award Finalist, Design Edge Magazine (2015).

    A well-rounded designer, Monika has experience with branding, logo design, web design, signage and wayfinding, and experiential graphic design. Her recent projects include Centennial College website design and signage; Parkside Student Residence branding and signage, and signage and wayfinding design for: MaRS Discovery District and the Kelly Ramsey Redevelopment.

    Target audience:

    AEC Business Development, Manager / Director level, Technical Staff, Proposal and Presentation Content Writers and Designers  

    Markendium Domains of Practice:

    • Promotional Activity
    • Marketing Planning

    1.5 hours


      • 5:30 – 6:00 Networking
      • 6:00 – 7:10 Presentation
      • 7:10 – 7:30 Questions
      • 7:30 – 8:00 Networking


    Please note:

    • Limited tickets available.
    • Light food and drinks will be served. 
    • This event is an "in-person" event only. No recording or webcasting will be provided.
    • For event cancellation and ticket refund policy please see:
    • Attendees are kindly asked to refrain from recording this event


    All friends and colleagues are welcome to join our events. Feel free to share this invitation with others who may be interested.



    $35.00 Member Tickets

    $55.00 Non-Member Ticket